CEO and Founder Neil Seeman wrote an article today in the Huffington Post titled
Don’t Attribute Posts That ‘Go Viral’ To Neuroscience. His discussion stems from a blog post by Dr. Srini Pillay in the
Harvard Business Review called “Which Messages Go Viral and Which Ones Don’t”. With an increasing number of businesses trying to understand how the brain works to improve their products or services, it is worth considering how much neuroscientific validity an idea really has before investing a great deal of money.
For a more thorough discussion of the underlying study to which this article refers, with academic citations, click
here.