RIWI Head of Global Research, Danielle Goldfarb explains what we risk if “quiet voices” are excluded from polls: these risks extend “far beyond predicting referendums or elections, to a wide range of critical business and economic issues” she notes, in a July 10th opinion piece in the Globe & Mail. Citing various learnings from RIWI’s continuous data collection in the UK of over 6,000 Britons from March-June 2019, the importance of including small voices is described by the impact they have in determining important outcomes.
See the full article Excluding small voices in polls carries big risks of data bias and narrative in the Globe & Mail.