Only RIWI can reach the “quiet voices” to reliably predict outcomes
RIWI is the only company that has proven it can reach the “quiet voices” all around the world. To reliably predict sentiment, elections and outcomes, we are able to reach a diverse set of voices, even those usually underrepresented and disengaged. Focus groups, panel surveys, and social media analysis rely on loud voices or habitual survey responders. RIWI’s proprietary machine-learning tools ensure that the population exposed to our questions accurately reflects the whole Web-using population of a given area.
RIWI never collects any personally identifiable data
RIWI differentiates itself from most data vendors since it does not collect personally identifiable data for clients. We do this for three main reasons:
- It guarantees the safety and anonymity of respondent
- It eliminates the risks to clients of data breaches or severe fines associated with new data regulations
- It ensures that respondents can speak their mind freely
A widely reported study in Nature Communications in July 2019 demonstrated that methods now used to anonymize personally identifiable data after they have been collected (algorithms that seek to strip the data of identifying characteristics like names and email addresses) are ineffective, since even anonymized datasets can be traced back to individuals using machine learning.
RIWI reaches rural and urban areas, including closed societies – across the globe
It can be very difficult to obtain opinions from people in both rural and urban areas, a problem that can skew national- or region-level results. RIWI reaches beyond the narrow array of voices heard using traditional survey approaches in order to deliver accurate data from all regions, including from closed societies or countries where the media are censored.
RIWI’s anonymous and non-incentivized answers ensure the highest data quality
RIWI’s patented technology collects responses anonymously to ensure honest answers. We never provide incentives, a process which introduces bias into any dataset because responders then feel obligated to please. RIWI can obtain accurate opinion data on sensitive topics when responders remain anonymous.
RIWI offers a continuous, real-time data feed through a Web-based dashboard
Why wait for a data dump at the end of the month, when you really want to see how the trends are changing in real-time, and in all countries of interest? RIWI’s continuous data feed is available online through its proprietary dashboard for deeper analysis, and all the raw data can be downloaded at any time.
RIWI is a world leader in data quality, data privacy, and security of our respondents. Read more about our declarations, certifications, and technical advantages here.