Audience

AUDIENCE • CATI

Hear From The People That Online Surveys Can't Reach

Some audiences need more than ten minutes to express what they truly think. RIWI's computer-assisted telephone interviewing (CATI) connects expertly trained interviewers with the right respondents through the phone. Field CATI on its own or blended with RIWI's other audience options, so you tap into your whole target population, not just the part that's easiest to reach.

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HOW IT WORKS

From Dial To Data, In One Structured Call

Computer-assisted telephone interviewing, a trained interviewer calls each respondent and follows a scripted questionnaire on screen. Our model is 100% online and handles routing, skip logic, quotas and call scheduling, and records answers in real time. The result is the reach and nuance of a human conversation, collected with the consistency of a structured survey.

How CATI works: an interviewer calls the respondent, follows a scripted questionnaire on screen, software handles routing and quotas, and answers are recorded in real time
WHEN TO CHOOSE CATI

CATI Works Best When A Live Interviewer Can Add Something A Survey Can't

Offline And Low-Connectivity Populations

Reach rural communities, older adults, and regions where internet use is limited or uneven.

Hard-To-Reach Professionals

Speak directly to verified decision-makers, clinicians, officials and business owners.

Longer Or More Complex Interviews

Interviewers keep respondents engaged through longer questionnaires and can probe open-ended answers for depth.

Verified Respondents

You know you're speaking to the right person in the right role.

Sensitive Or Trust-Dependent Topics

A skilled interviewer can build rapport and explain the purpose of the research.

AT A GLANCE

CATI Deep Dive

Best For

Offline, niche or verified audiences.

Speed

Typically 2–6 weeks.

Interview Length

Medium to long.

Respondent Identity

Known contact, handled under strict data protocols.

Open-Ended Depth

High.

Scale

Targeted samples.

WHAT'S INCLUDED

Every Stage, Managed End To End

Study Design

  • Questionnaire design and adaptation for telephone delivery
  • Translation and cultural adaptation
  • Sampling strategy: random digit dialling (landline and mobile), client-supplied lists, or targeted B2B samples
  • Quota design and weighting plan

Fieldwork

  • Trained, briefed interviewers
  • Automated call scheduling, callbacks and appointment management
  • Real-time quota tracking
  • Live monitoring and supervisor oversight
  • Regular fieldwork progress updates

Quality Assurance

  • Scripted, programmed questionnaires with built-in logic checks
  • Interview monitoring and back-checking
  • Data validation and cleaning
  • AI-driven moderator coaching
  • Transparent reporting of response rates and call outcomes

Deliverables

  • Clean, weighted data files
  • Codebook and methodology report
  • Toplines and cross-tabulations
  • Coded open-ended responses
  • AI-driven analysis
  • Optional: dashboards, analysis and full reporting from RIWI's research team
PRIVACY AND DATA PROTECTION

Privacy Is Central To How RIWI Works

Telephone research involves contact details, so we apply strict controls at every stage:

  • Compliance with applicable data protection law, including GDPR, PIPEDA, and any local regulations
  • Clear respondent consent, including for any call recording
  • Contact details are separated from survey responses and deleted after fieldwork
  • Delivered datasets are anonymized
  • Fieldwork is carried out by vetted partners bound by RIWI's data protection and quality standards
WHO IT'S FOR

Who Is CATI By RIWI For?

Government And Public Sector

Policy consultations, citizen satisfaction and program evaluation.

Global Development And NGOs

Reaching rural and low-connectivity populations.

Healthcare

Clinician and patient research.

Financial Services

Customer experience and financial inclusion research.

B2B

Decision-maker insight, market sizing and brand tracking.

FAQ

Frequently Asked Questions

Do you call mobile phones as well as landlines?

Yes. Our sampling includes both and is tailored by market and research objectives.

Can we provide our own contact list?

Yes. We can call client-supplied lists such as customers, members or stakeholders, provided the data has been collected lawfully and with appropriate consent.

How long does fieldwork take?

Most studies complete fieldwork in 2–6 weeks, depending on sample size, incidence and markets.

How long can a telephone interview be?

We typically recommend up to 20–25 minutes, though longer interviews are possible with the right audience.

Can you combine phone and online data?

Yes. Mixed-mode research is one of RIWI's strengths. We design questionnaires to work across modes and deliver a single, weighted dataset.

Do you conduct the interviews yourselves?

Fieldwork is delivered through carefully selected telephone research partners, managed end to end by RIWI. You get one point of contact, consistent quality standards, and integration with RIWI's wider data.

GET STARTED

Ready To Reach The People Others Miss?

Field CATI on its own or blended with RIWI's other audience options for full-population coverage.

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