RESEARCH SOLUTIONS
Our Team Works With You To Understand What Consumers Say & Mean
RIWI blends explicit and implicit research methods across seven core solution areas. Run studies yourself on our platform, or hand the project to our expert team. Either way, you get the full picture of what consumers think, feel, say, and do.
Choose How You Work With Us
Join us for part or all of the research journey.
Full Service
Brief RIWI's team of deep research experts, with specialists across every major industry, and let us take care of the rest. We handle any combination of study design, audience selection, fieldwork, analysis, and strategic interpretation, delivering insight you can act on immediately. Join us for part of the research journey, one stage you don't have the bandwidth for, or hand off the whole thing end to end. Ideal for complex, high-stakes decisions where you need a partner, not just a tool.
Self-Serve Platform
Access RIWI's full research toolkit through our Insights Platform and run studies on your own timeline. Build traditional and non-conscious enriched studies, select from verified human respondents in 200+ countries, launch in hours, and watch results come in live as fieldwork completes. Every method our expert team uses, eye-tracking, implicit association, emotion measurement and more, is yours to run yourself. Ideal for agile teams and quick turnarounds.
Five Ways To Close The Say-Do Gap
Each solution draws on RIWI's traditional and non-conscious capabilities, global audience reach, and verified human respondents.
Advertising Solutions
Know whether your ads actually work before they run. Test creative for attention, emotional response, message recall, and implicit brand association. Measure what viewers feel in the moment, not what they remember or think they should report later.
Product Solutions
Test product concepts, features, and experiences before you commit. Understand automatic consumer gut-reactions alongside stated preference, so you develop products that people love to experience, drive preference, and foster brand loyalty.
Packaging Solutions
For packaging performance beyond shelf standout. See your pack through consumers' eyes and uncover gut reactions to design, colour, element placement, and messaging before investing in print. After all, market share starts at the shelf.
Brand Solutions
Understand your brand the way consumers actually experience it. Measure non-conscious associations, emotional positioning, and the gap between perceived and desired brand equity across markets.
Custom Measurements
For questions that aren't easily served by off-the-shelf methods. RIWI's consultants design bespoke methodologies around your specific decision, blending traditional, non-conscious, and sampling approaches.
Ready to close the truth gap?
Join innovation-first brands in making decisions on what consumers actually do, not just what they say.