WHITEPAPER
MaxImplicit: Amplifying The Impact Of Implicit Data
MaxDiff tells you what people trade off. Implicit association tells you what the brain gives away. Run together, they close a gap neither closes alone.
WHAT'S INSIDE
What The Paper Covers
The Gap No Survey Can Close
Why a stated-preference instrument cannot reach non-conscious response on its own.
Two Tools, One Integrated Picture
What MaxDiff and implicit association each contribute.
MaxDiff
Eliciting relative preference through forced trade-offs.
Implicit Association Testing
What the brain gives away, and how the signal is captured.
The MaxImplicit Scorecard
Reading the combined output, and what each axis means.
From Insight To Action
Why integration matters operationally, not just analytically.
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