CoolTool by RIWI
An all-in-one platform for
neuromarketing and market research
Our unique tools allow you to understand consumer behavior on a deeper level. By integrating biometric and traditional survey data, we provide a holistic view of your audience’s preferences and reactions. Leverage advanced neuromarketing technologies and the power of RIWI’s global sampling methodologies to tap into and test audiences everywhere.
Our Tools
.
Eye-Tracking
Track where your audience is looking in real time. Gain insights into visual engagement and optimize your designs for better performance.
Emotion Measurement
Measure emotional responses to your content. Understand what truly resonates with your audience and tailor your messaging accordingly.
.
Implicit Tests
Uncover subconscious preferences and biases that traditional surveys might miss. Get to the root of consumer behavior.
Survey Integration
Combine advanced biometric tools with traditional surveys to get a comprehensive view of your audience’s thoughts and feelings.
Innovate Using Nonconscious Insights
.
.
Combining nonconscious measurements with survey data provides a more holistic view of what consumers think, see, and feel about products, brands, and marketing collateral.
While traditional survey data (System 2) offers valuable insights, it often lacks depth. CoolTool’s platform integrates both survey and nonconscious (System 1) feedback—such as implicit responses, eye tracking, and emotion measurement—to deliver a more complete and accurate picture of consumer behavior. This holistic approach ensures a deeper, more nuanced understanding of your audience.
Automated Solutions
CoolTool by RIWI provides automated solutions for ad testing, package and shelf testing, implicit brand associations, and more. Have a unique use case in mind? Create custom designs of any complexity. CoolTool by RIWI is fast, easy to use, and customizable.
