PLATFORM • AUDIENCE
One Builder For Any Method. One Audience, Verified. One AI Doing The Work That Used To Fill A Team's Week.
Where panels stop, RIWI starts. Our patented RDIT methodology reaches Consumer, B2B, and Healthcare populations others miss (fragile states, niche professionals, hard-to-find segments, the underrepresented) across 229+ countries and regions. Every response VerifyHuman-verified. Real human signal the AI era can actually train on.
Built For Every Audience
From general population to low-incidence professionals, RIWI's Audience includes the people most panels can't.
Consumer
General population studies across 200+ countries, plus specific consumer segments, lifestyles, and demographic cohorts. Reach respondents who don't sign up for panels.
B2B
Professionals across industries: buyers, decision-makers, niche specialists. Low-incidence roles panels rarely cover: pediatric oncologists, agricultural cooperatives, indigenous community leaders.
Healthcare
Patient populations, healthcare professionals, and low-incidence conditions. Privacy-sensitive methodology by design, reach respondents traditional panels can't surface, without compromising on consent or anonymity.
Three Pillars Of Reach
RDIT
Random Domain Intercept Technology. Sampling that meets respondents where they already are, across millions of websites and apps. No panel, complete anonymity, no opt-in selection bias, and no habitual survey takers.
Programmatic Volume
Millions of respondents available programmatically. For volume studies, longitudinal tracking, and scenarios where structured access is the right tool. Verification by VerifyHuman is built in.
Hard-To-Reach
Fragile states, rural populations, niche professionals, low-incidence segments, indigenous communities, conflict zones. Our Audience options include quiet voices and specialized audiences.
Access Your Audience
The same verified humans. Four engagement models for different teams and workflows.
DIY
Self-serve via the RIWI Platform. Build a study, draw respondents, run the workflow yourself. Subscription pricing. Most insights teams start here.
Integration
Persistent API into your stack. Power your own survey platform, agency tooling, or analytics with verified human respondents on demand.
Ad Hoc
Bespoke project access. Work with RIWI's research team for one-off studies, hard-to-reach populations, or methodology-led engagements.
A La Carte
Transactional, on-demand respondent buys. No platform subscription, no integration. Per-complete pricing for one-off needs.
HOW WE COMPARE
RIWI Vs Commodity Panel Providers
Commodity panels offer habitual survey-takers. RIWI offers reach, verification, and quality that panels structurally cannot provide.
| Capability | RIWI Audience | Commodity Panels |
|---|---|---|
| Hard-to-reach populations | ||
| 200+ country coverage | ||
| Behavioral respondent verification | ||
| Zero panel dependency | ||
| No professional survey-takers | ||
| REST API access | ||
| Postback URL integration | ||
| Per-complete pricing | ||
| Cross-study deduplication | ||
| Longitudinal panel access |
Open Methodology, Third-Party Standards, Downloadable Proof
RIWI's Audience is documented to the depth that ESOMAR, academic researchers, and procurement teams require. Methodology paper, panel book, and ESOMAR 32 answers are publicly available, and the deep data-quality story lives at /why/data-quality.
ESOMAR 32
ESOMAR 32-question audit, with RIWI's answers covering methodology, sampling, quality control, and respondent management. The standard procurement teams ask for first.
Panel Book
Full description of audience composition, country coverage, sampling approach, quality controls, and project workflows. The reference doc for serious buyers.
RDIT Deep Dive
Peer-reviewed methodology paper on Random Domain Intercept Technology, the patented sampling approach that powers the Audience module.
Reach The Right Verified Humans For Every Project
Sign up free to run your first stud or get a quote for ad-hoc projects, API integration, or transactional audience access.