RIWI technology allows for the rapid capture and assessment of large samples of broad, truly randomized opinion and perceptions data on an ongoing basis, often completing data collection in less than two weeks. RIWI delivers anonymous opt-in surveys to Web users who are surfing online, with access to the entire global internet population. When users land on one of the hundreds of thousands of domains that RIWI owns or controls at any given moment, these random, non-incented users are filtered through a series of proprietary algorithms to ensure there are no non-human respondents, and invited to participate in a language-appropriate survey. RIWI’s track feature allows us to field digital surveys at scale, reaching an average of 1,200 survey respondents in key geographies within two weeks.
RIWI’s partners can develop several potential messaging campaigns based upon themes and responses suggested by the data, to test public reaction and effectiveness of messages, concepts, campaigns, or ads through randomized control trials at scale. RIWI’s rapid message testing tool is set up to randomly assign respondents to engage with different images, videos and other types of content to assess the impact of different concepts on respondents. RIWI can be used for A/B testing and experimental evaluation designs.
Questions may also be structured to measure behavioral change before and after the messaging for comparison between groups. Message testing may include video, image, or non- closed-ended questions (i.e. multi-select or open-text). Early data results are usually available within 48 hours, depending on the geography.
RIWI is able to scale a campaign by engaging new untapped and hard-to-reach online populations by rapidly directing people to online engagement of content marketing, educational platforms, and other initiatives at scale. We enable organizations to deliver any web page to thousands of users in any geography of the world daily, with the potential to reach millions over a few weeks in field. As opposed to other online options such as social media advertising, content on our platform is not subject to restrictive content policies, especially in repressive regimes or non-permissive media environments. RIWI’s digital audiences tool enables organizations to deliver any web page to thousands of users in any geography of the world daily, with the potential to reach millions over a few weeks.
Have a burning question or two? Consider the RIWI Omni. The RIWI Omni, an omnibus/syndicated survey opportunity, is a cost-effective way to source answers to a few questions using Random Domain Intercept Technology (RDIT) without the commitment, effort, and cost of purchasing a complete custom data solution. RIWI Omni runs monthly and is available for a wide range of geographies. Omni is ideal for researchers in need of quick insights into perceptions of a population, or those who want monthly waves of just a few questions.