RIWI Respondent Marketplace

Global Data You Can Trust

Get fast & cost-effective access to millions of genuine fresh respondents in 100+ countries

The RIWI respondent marketplace is a leading provider of river sampling, allowing researchers to instantly access deeply profiled, high-quality data with a single click.

What is river sampling?

River sampling is a non-probability method of sampling that seeks to recruit web users while they browse the internet or engage with mobile applications. Potential respondents are presented with survey links or ads on websites or apps then screened and if successful, forwarded on to complete a survey.

River sampling is fast, anonymous, and engages potential respondents in their native environments without human interference or pre-recruitment influences.

How It Works

A random Web user is exposed to a survey ad via a website or mobile application

RIWI screens potential respondents according to pre-defined quotas or audience targets

Successful respondents are directed to a survey for completion

Respondents are incentivized upon survey completion – often with in-app rewards

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RIWI’s Respondent Marketplace leverages programmatic sampling to reduce costs and human error while increasing the speed and quality of data collection.

Integrate RIWI consumer data with your existing project management system or marketplace
Enjoy 24/7 access to your real-time data
System-to-system connection allows for more accurate audience selection, more reliable data quality and results, faster survey fielding, and more robust project feasibility.

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