We are RIWI
We help solve important problems around the world using hard data. We wear our hearts on our sleeves (right beside the RIWI logo), and we work every day to ensure that every voice is heard.
I was inspired by Virginia Woolf’s passion to write about ‘the things people don’t say.’ This is why RIWI exists. RIWI collects the views of the quiet voices to tell our customers what they don’t hear, and sometimes, what they don’t want to hear. ” Neil Seeman, Founder and Chairman
Our Mission
In order to improve global prosperity and equity, we pay attention to what people think, believe, and need. We break through the noise to find the truth and we strive to make the world a better place by making every voice count.
Our Story
RIWI is founded on a set of core values:
- All opinions matter
- The broadest set of true opinions from any location can offer clients predictive insights and trend-identification
Over time, we have built a global machine-learning Web architecture that conducts continuous, privacy-compliant surveys and ad tests.
RIWI technology first solved a critical government need for access to accurate data about H1N1 and about how people protect themselves against the virus. This allowed the government to adjust communications to help people at greatest risk. Our proprietary technology has since continued to track epidemics, opinions and beliefs across the world – extending far beyond public health to track a broad range of social, economic and consumer issues.
2009
Our Beginning
RIWI’s first product was developed at Massey College, University of Toronto to predict Black Swan events in real-time. It was first used to address the Ontario government’s need for tracking reliable and realistic responses to the H1N1 pandemic.
2010
Creation of our Core Values
RIWI, meaning, “real-time interactive world-wide intelligence,” was founded on a set of core values: Every voice counts and the broadest set of true opinions from the greatest number of locations offers the most accurate predictions.
2011 – 2017
Our Technology Develops
Our proprietary technology continues to grow and now reaches diverse populations in every country of the world, allowing for accurate data collection across a range of critically important issues.
Today
RIWI Today
RIWI is a leading provider of accurate and real-time global consumer and citizen sentiment data. RIWI reaches more countries and markets than any other firm. We break through the noise to find the truth about what people really think, want for themselves, and observe in the world around them. We do this by reaching the most diverse audiences and eliciting the least censored opinions. RIWI is a public company and RIWI’s common shares trade on the TSX Venture Exchange.
Uncovering the truth is what matters to prediction. Listening to the quiet voices around the world is what helps to discover the truth.Neil Seeman, Founder & Chairman