In order to improve global prosperity and equity, we pay attention to what people think, believe, and need. We break through the noise to find the truth and we strive to make the world a better place by making every voice count.
RIWI is founded on a set of core values:
- All opinions matter
- The broadest set of true opinions from any location can offer clients predictive insights and trend-identification
Over time, we have built a global machine-learning Web architecture that conducts continuous, privacy-compliant surveys and ad tests.
RIWI technology first solved a critical government need for access to accurate data about H1N1 and about how people protect themselves against the virus. This allowed the government to adjust communications to help people at greatest risk. Our proprietary technology has since continued to track epidemics, opinions and beliefs across the world – extending far beyond public health to track a broad range of social, economic and consumer issues.