Data Trends for Manufacturers: A View for 2024-2026

Data, AI, and New Channels

Key Report Insights

A new survey of manufacturers reveals an industry grappling with complex data, AI opportunities, and an ongoing push to capture digital revenue.

According to the decision-makers in manufacturing surveyed, they are experiencing an organization focus on revenue growth, comparatively high AI-integration, and challenges from utilization to security and integration when tackling the backbone of their business: data.

This report shows:

• AI is integrated, with room for more:
  • 50% use AI to generate predictive analytics
  • 43% leverage AI for data quality
  • 40% leverage AI for creating and managing data policies (9% over the average surveyed)
• Data is critical for insights, action, and growth, but manufacturers are challenged with:
  • Organizational disconnect: only 48% of respondents consider that their data strategy and their corporate strategy are very aligned
  • Too many data streams: connecting disparate data sources (30%)
• Growth over the next three years (but not for every company):
  • 76% of manufacturers are focused on growing revenue (9% plan to stay the course)
  • 52% of manufacturers looking to drive revenue through new channels (34% will rely on organic growth)

Download the full report for an analysis of a survey of +300 decision-makers in manufacturing, distribution, and D2C on the current state of their business and the perspectives and opportunities for the next three years ahead.