95% of Purchasing Decisions Are Subconscious
Uncover the Hidden Associations That Drive Decision-Making
Learn why brands are ditching self-reported insights in favor of uncovering spontaneous, subconscious reactions with implicit association testing.
Traditional surveys rely on conscious opinions, and what respondents are willing to share. Our comprehensive whitepaper, “Implicit Association Testing: The Non-Conscious Factor in Decision Making” delves into implicit methodologies and how they’re changing the game for brand, product, and ad insights.
👇 What You’ll Learn From This Whitepaper
- How unconscious associations shape buying decisions – and why they matter more than explicitly stated opinions.
- Why self-reported data often misses the mark, including deep dives into the social biases that impact what we’re willing to share.
- How split-second emotional responses influence brand perception and drive product preferences.
- How unconscious goals influence decisions, and how brands can tap into them for more effective messaging.
- Why implicit testing outperforms traditional methods in forecasting real-world consumer choices.
- How brands use implicit testing for impactful positioning, product design, ad testing, and uncovering bias.
- Plus, how you can leverage all of the above for your next launch or campaign!
Done guessing brand and product performance?
Implicit testing reveals the raw, under-the-radar drivers of decision-making that you may be missing.