RIWI is pleased to announce the appointment of Jonathan Cheriff as the new VP of Sales, leading sample and direct traffic partnerships.
Jonathan Cheriff brings deep expertise in market research and audiences. He has held progressive roles at specialist research and research technology firms such as Dynata, Quest Mindshare, and JTN, where he has led both partner and sales development roles.
At RIWI, Jonathan will be leading two complementary growth efforts: building strategic partnerships with high-traffic digital properties to monetize their audiences through survey engagement, and expanding direct sales of RIWI’s unique, global, and fraud-checked audiences (RIWI Sample Direct) to market research agencies, brands, consultancies, and panel providers.
RIWI’s Sample Direct offering gives researchers direct access to untapped, profiled, and diverse survey respondents at scale available for Ad Hoc, DIY, and API-connected research. These audiences come from exclusive, non-panel traffic sources, offering a new path to broader reach, higher quality, and truly representative insights.
“We are thrilled to welcome Jonathan to RIWI. His knowledge and experience in the sample industry and his commitment to sample quality will help us both grow this part of our business and lead the industry in terms of transparency and trust ” says Greg Wong, Chief Executive Officer of RIWI.