News and Media

The Brain is More Complicated Than a Tweet

CEO and Founder Neil Seeman wrote an article today in the Huffington Post titled Don’t Attribute Posts That ‘Go Viral’ To Neuroscience. His discussion stems from a blog post by Dr. Srini Pillay in the Harvard Business Review called “Which Messages Go Viral and Which Ones Don’t”. With an increasing number of businesses trying to understand how the brain works to improve their products or services, it is worth considering how much neuroscientific validity an idea really has before investing a great deal of money.
For a more thorough discussion of the underlying study to which this article refers, with academic citations, click here.