News and Media

The Future of Consumerism

Few countries have adopted and implemented immigration policies as progressively and effectively as Canada in the last 30 to 40 years. With over 250,000 educated and technologically savvy immigrants settling in Canada each year, not only will our conventional thinking on demographics shift, but so too will our whole notion of “ethnic marketing.” Immigration, age, technology and research are inextricably linked to marketing in the 21st century with technology as the ultimate equalizer.