Recreational Marijuana: Insights and Opportunities


In April 2016, Deloitte Canada partnered with RIWI to conduct an assessment of the Canadian recreational marijuana market, a sensitive and under-reported area. Over three weeks, RIWI surveyed 5,000 Canadian adults (19 years or older) from coast to coast, 1,000 of whom identified as current recreational marijuana consumers. Based on these data, Deloitte projected a $23 billion market opportunity in Canada. The study also provides insights on consumption frequency, support for legalization, how consumers expect to see the recreational marijuana industry evolve, and consumption motivators. To read the full Deloitte Canada report, click here.

Image source: Medical Daily