Monitor the Chinese Luxury Goods Market
Without reliable and high-frequency data, investors and analysts monitoring the Chinese Luxury Goods sector will fall behind in tracking key performance metrics of brands within the Luxury Goods market. RIWI Alpha: China Luxury Goods Market provides you with accurate, real-time data on consumer demand and purchase signals for Luxury Goods through short and long term trend-tracking. RIWI’s proprietary technology aggregates consumer and market data to generate trend scores, providing our clients with easy-to-understand company evaluations necessary to navigate the fast-changing Luxury Goods market in China. We find the truth about what Chinese consumers really think, want and observe.
Uncover the truth about what Chinese consumers really think, want and observe about brands including:
What the RIWI Alpha Luxury Brands Datastream Measures:
- Spending on luxury goods over time
- Consumer intent to purchase luxury goods in the upcoming year
- The popularity of specific brands amongst consumer social circles
- Consumer preferences for Chinese luxury brands over international luxury brands
- Brand perceptions, evaluations, and preferences
- Demographic factors including age, gender, income and location
The Alpha Edge
- RIWI is the only technology that can gather data from respondents online in all Chinese provinces, including those in rural and hard-to-reach areas, providing a far more representative, unbiased data sample to evaluate demand and greatly improve investment decisions.
- Accurate consumer sentiment data are updated live in RIWI ‘s secure interactive dashboard.
- Unlike social app sentiment, web scraping and transaction data, RIWI’s sentiment-based indicators gather a more accurate signal of consumer preferences, outlook and purchase intent.
- We avoid the biases of habitual survey-takers, paid surveys, focus groups, and social media analytics technology.
- We engage a unique subset of the web-using population that is diverse, unincentivized and inaccessible to legacy data collection methods, providing a more representative sample of consumer populations.
