With over 20 years of leadership in the Market Research industry Leonard‚ “Lenny” Murphy is widely regarded as one of the most influential insights & analytics industry thought leaders and advisors in the world. In 2010, he leveraged his extensive expertise to build the industry’s leading platform for content and marketing support at GreenBook, where, as Chief Advisor for Insights and Development, he reaches tens of thousands of insights professionals each month. Beyond curating this influential platform, Lenny drives a thriving advisory business, and sits on the board at RIWI.
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