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The integrated conscious and non-conscious research platform
For insights you can trust
Design nonconscious measurements and surveys for a holistic view of what consumers think, see, and feel about products, brands, and marketing.
With RIWI’s platform, researchers can leverage our web-intercept technology and integrated panel options for fast and accurate insights without geographic restrictions. Our patented and proven web intercept technologies, including Random Domain Intercept Technology (RDIT) allow for the rapid capture and assessment of large samples of broad, truly randomized human opinion and perceptions data. RIWI solves the challenges of traditional survey and data collection by facilitating easy and transparent access to cutting-edge research methods.
LEARN MORE ABOUT WEB-INTERCEPT TECHNOLOGY
Leverage mixed methods research without needing to mix up your tech stack. Build your own surveys, try out our eye-tracking and emotion measurement tools, and select a panel or sample methodology – all in one place. Whatever your research goals, we are here to partner with researchers looking to do things differently.
Have your own panel? We can connect to it too.
What unspoken insights are waiting for you?
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Implicit association testing
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Marketing and messaging optimization
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Mixed methods research
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Integrated panel and cutting-edge sample options
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In-platform analysis and data visualization tools
Looking Beyond Survey Responses: System 1 and System 2 Research
When trying to understand what people are thinking, instinctively, we start asking questions. But, can we rely on consumers to share their entire truths when being interviewed, responding to survey questions, or participating in online communities?
System 1 data captures the perceptions and opinions that consumers don’t typically share. It records the immediate, intuitive responses of individuals, delving into their subconscious reactions, emotional responses, and automatic preferences without requiring conscious deliberation. System 1 data often involves techniques such as implicit association tests, eye-tracking studies, and facial expression analysis. It provides insights into consumers’ gut reactions, brand perceptions, and initial impressions of products or advertisements.
On the other hand, System 2 data involves more deliberate, conscious responses from consumers. It requires cognitive effort, rational analysis, and thoughtful consideration of options. System 2 data is often gathered through methods such as surveys, interviews, and focus groups, where participants are asked to express their opinions, preferences, and decision-making processes explicitly. This type of data offers insights into consumers’ reasoned evaluations, product attributes prioritization, and decision-making criteria.
By leveraging both System 1 and System 2 data in market research, analysts can gain a comprehensive understanding of consumer behavior. Integrating insights from both intuitive reactions and conscious evaluations allows researchers to develop more nuanced strategies, design products that resonate with consumers on both emotional and rational levels, and craft targeted marketing campaigns that appeal to diverse consumer preferences.
RIWI allows researchers to simultaneously capture System 1 and System 2 data, in a single platform.
