“Truly game changing” report by RIWI Corp. Questions quality and reliability of massive body of traditional online survey research
“We have relied too heavily on the same respondents for too long, and we need to embrace innovative and new ways to understand people.” – Dan Foreman, Past President of European Society for Opinion and Marketing Research (ESOMAR) Mexico City and Toronto, April 14, 2015 − Can decision-makers trust surveys that rely on frequent survey-takers […]