Quirk’s Nov 2014 | MR’s data innovation: working beyond the buzzwords
By Neil Seeman for Quirk’s Marketing Research Review At the time of writing, there are roughly 500,000 hits on Google to the search string “market research” and “disruptive.” There are hundreds of company-sponsored blog posts about supposedly disruptive trends in market research, notably the hackneyed Silicon Valley slogan SoLoMo (social local mobile), online communities, big data, neuroscience or text analytics. Depending […]